Promotional Material

Now that you’re up and running with Total Performance Diagnostics, it’s time to take full advantage of the Competitive Advantage your company has over other contractors ….  in your market area.  We will add content to this page as it becomes available so you may want to check back from time to time. 

What Total Performance Diagnostics can do for your clients is so UNIQUE and so ADVANCED that putting it all into words (explaining it to clients and your local news media) can seem daunting.  We’re happy to help but are at a disadvantage to compete with the creative ideas of all the other Total Performance Diagnostics users.  We will, however use this page to share creative marketing materials and ideas …. We will add content to this page as it becomes available so you may want to check back from time to time.

E-mail your marketing ideas & materials to info@myhvacperformance.com .  Then do expect someone else to tweak your million dollar idea into a five million dollar idea and post it back … that’s just the nature of the entrepeneurial spirit. 

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Call Taker Scripts

     People don’t know how unique your company and your services are unless you tell them  …  and what better place to start than when they call your company.   How you work the benefits of Total Performance Diagnostics into your Call Takers Script deserves some serious consideration … but what Total Performance Diagnostics can do for your clients is an opportunity for your Call Taker to take.

Below are some “script suggestions” you may want to consider working in to your Call Taker’s existing phone scripts:

For someone who is calling with a problem:

Mr. Smith, I’m sure my technician can get your system up and running again, but just because a system is running … doesn’t mean it’s running right.  It just means that it is moving air and making noise.  I’m also going to have the technician run a Total Performance Diagnostic report on your system once he has it running again.  The report is designed to verify proper operation and system efficiency.  Does that sound ok to you?”

For someone who is calling just to have their system checked:

“Mr. Smith, you’re right about the need to get your system check out.  Just because a system is running … doesn’t mean it’s running right.  It just means that it is moving air and making noise.  The technician will be looking for any potential problems with the individual system components.  But I’m also going to have the technician run a Total Performance Diagnostic report on your system.  The report is designed to verify proper operation and system efficiency.  Does that sound ok to you?”

 

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Below is one Web-Site idea you may want to copy, revise, or re-work for your company.

To see how one of our clients uses this page  …  CLICK HERE

 

You live in the 21st Century … Shouldn’t your Air Conditioning Company?

It’s time to bring cooling and heating system diagnostics out of the Dark Ages.

Every technician knows that just because a heating or cooling system is working … doesn’t mean the system is working right.  Working just means that your system is moving air and making noise.  Working right means that your system is producing the heating BTU’s and cooling BTU’s it was designed to, that your system is moving the right amount of air, and that your system is running efficiently.

Take the Test:   Before you settle on an A/C service company, ask the company you call if your technician will be able to provide you with a report on how many BTU’s your system is producing and what SEER (energy efficiency) it’s operating at before they leave your home.  If they say yes, ask what method they use and how much it costs.

The YOUR COMPANY Answer:  We absolutely can … and more.  We use a combination of electronic field devices and TOTAL PERFORMANCE DIAGNOSTICS to quickly identify and report on system performance problems … and at no additional charge.

Old-School ways of providing heating and cooling service are just that … old-school.  The new-tools in the heating and cooling business are the same new tools that are being used in every industry … internet connected smart phones and tablets.

By combining the long known basic scientific heating & cooling equations with the power and speed of cloud computing, YOUR COMPANY technicians can quickly estimate your heating or air conditioning systems:

  • Operating Capacity      (cooling and/or heating BTU production)
  • Air Flow                         (cubic foot per minute of air being moved)
  • Efficiency                       (SEER … seasonal energy efficiency ratio)
  • Utility expense              (average annual operating cost)

That’s the difference between knowing if your system is just moving air and making noise or if it’s running right.

Total Performance Diagnostics  alerts YOUR COMPANY service technicians to a wide range of possible problems that routinely go undetected using Old-School diagnostic tools.

Total Performance Diagnostics   takes an YOUR COMPANY service call  beyond  just getting your heating and cooling  system  RUNNING … to insuring that your system is RUNNING RIGHT.

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Sending out a press release may seem a little like the newly engaged young woman who kept waving her hands around in front of her friends so they would notice her new ring.  Finally exasperated that no one noticed he she just blurted out … “Goodness it’s hot in here; I think I’ll take off my engagement ring!”  It helps  to speak up if you want someone to notice.

The most important things about a press release are

  1. It is not about you … you are just the source. Everyone knows you are looking for free publicity … and they are glad to give it to you in exchange for a   real news story.
  2. Send your press releases to the right person at the news outlet … don’t send your press release to the reporter that covers politics.  Research the TV, magazine or newspaper staff to find the right person.
  3. Call the reporter and alert them (or their voice mail) that you are a local contractor and you are sending them a press release “about  a new tool that’s doing for free, what government programs are spending billions of dollars to accomplish …  reduce a homeowners carbon foot print and their utility bills”  … it will increase the chances your press release won’t end up in a trash bin.
  4. Send ( e-mail) your press release to every appropriate news source you can think of.

PRESS RELEASE:

You live in the 21st Century … Shouldn’t your Air Conditioning Company?

The U.S. Department of Energy estimates that heating and cooling account for about 56% of the energy use in a typical U.S. home, making it the largest energy expense for most homes.  But quickly analyzing real time system performance isn’t an easy job.  In fact the process has been so laborious and time consuming that most contractors don’t bother.

YOUR COMPANY is bringing cooling and heating system diagnostics out of the Dark Ages and into the 21st century using a new tool based on leveraging the combined power of existing technologies.   Locating and correcting performance problems in older systems has been a difficult and expensive problem for govenment agencies involved in energy conservation.  Some utility companies have gone as far as subsidising service calls designed to locate system performance problems.  Now there is  a better  free market solution.

Why should homeowners care?

Every air conditioning technician knows that just because a heating or cooling system is working … doesn’t mean the system is working right. Working just means that a cooling or heating system is moving air and making noise. That’s what you get with a 21-point system inspection.

Working right means a system is producing the amount of heating and cooling it was designed to, the system is moving the right amount of air, and the system is running efficiently.

According to YOUR NAME  at YOUR COMPANY   a new online service tool called Total Performance Diagnostics is now making it possible for their technicians to analyze system performance in minutes instead of hours and homeowners are reaping the energy saving benefits.

“ At YOUR COMPANY we pride ourselves on staying as current as possible on leading edge changes in our industry … that’s how we found Total Performance Diagnostics.  Once I saw what this technology could do for our clients I didn’t hesitate to make the investment.  The science behind it has been here for 100 years, but now we have the technology to quickly apply that science with every service call.  This thing is so unique and really, so simple at the same time.

The new-tools in the heating and cooling business are the same new tools that are being used to improve accuracy and productivity in so many other industries … internet connected smart phones, and tablets.

By combining the long known basic scientific heating & cooling equations with the power and speed of cloud computing, our technicians can now quickly estimate a heating or air conditioning systems:

  • Operating Capacity         (cooling and/or heating BTU      production)
  • Air Flow                          (cubic foot per minute of air being      moved)
  • Efficiency                        (SEER … seasonal energy efficiency ratio)
  • Utility expense                (average annual operating cost)

That’s the difference between knowing if a system is just moving air and making noise or if it’s running right. Total Performance Diagnostics alerts our service technicians to a wide range of possible problems that old school tools just can’t locate on any kind of economic scale.

This is making a big difference for our clients and without adding a dime to the cost of a service call.  Total Performance Diagnostics is bringing cooling and heating system diagnostics into the 21st century” says YOUR NAME of YOUR COMPANY

If you would like more information about this topic, or to schedule an interview with YOUR NAME please call YOUR COMPANY at YOUR PHONE # or e-mail YOUR E-MAIL.

Energy use source:  http://www.energysavers.gov/your_home/space_heating_cooling/index.cfm/mytopic=12300

 

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